Last updated: September 18, 2026
What we collect
Contact form and call booking: name, work email, company, phone (optional), the stack and problem you describe, budget band (optional), the page you were on, the referring site and campaign parameters (UTM) if present, plus your IP address and browser identifier at the moment of submission.
Server logs: our hosting keeps standard web-server logs (IP address, requested URL, user agent, timestamp) for security and troubleshooting.
Measurement (outside the United States only if you accept it in the consent banner; in the United States on by default, with an opt-out and Global Privacy Control honoured): Google Analytics and Google Ads record pages viewed, approximate location, device and browser, the ad click identifier (gclid) that brought you here, and whether you sent a form or booked a call. When you do, your email address is sent to Google Ads in hashed form so the enquiry can be matched to the ad click. If you decline, none of this loads and nothing about your visit is stored in your browser.
The ad click identifier present in the page address is also saved with your enquiry or booking, so we can tell which campaign produced it.
The interactive examples on the home page use synthetic data and never connect to your systems.
Why we use it
To answer your enquiry, hold the call you booked, prepare a scope and quote, and manage the resulting engagement (legitimate interest and steps prior to a contract).
To keep the website secure and available (legitimate interest).
To understand which pages and campaigns are useful and to show our ads to people who visited this site (your consent, which you can withdraw at any time from “Cookie settings” in the footer; for visitors in the United States, our legitimate interest in measuring our own advertising, subject to your opt-out).
We do not sell personal data and we do not use it for automated decision-making or profiling.
Who processes it
Submissions are received by our own application (axiomtrail.com API, hosted on Amazon Web Services in Paris, EU). Confirmation and notification emails are sent through Amazon Simple Email Service (Amazon Web Services, Paris region, EU). Booked calls are placed in our Google Calendar (Google Ireland Ltd). Web traffic is proxied by Cloudflare, Inc. With your consent, Google Analytics and Google Ads (Google Ireland Ltd) process the measurement data described above. Each provider processes data under its own terms and safeguards, including EU standard contractual clauses where applicable.
How long we keep it
Enquiries and bookings are kept for up to 24 months after our last contact unless an engagement follows, in which case records are kept for the duration of the contract and the period required by accounting and legal obligations. Server logs are rotated within 90 days.
Your rights
You can ask for access to, correction or deletion of your personal data, object to or restrict processing, and request portability. Depending on where you live (for example the EU/EEA, UK or California) additional statutory rights may apply. Write to privacy@axiomtrail.com and we will respond within 30 days. You may also complain to your local data-protection authority.
Security
Traffic is encrypted in transit (TLS), data is stored on encrypted infrastructure in the EU, access is limited to the people who need it, and this website is served behind Cloudflare with strict security headers. Please do not send credentials, customer records or raw production logs through the forms.
External links
Links to LinkedIn, vendor documentation and other websites take you to services with their own privacy practices. Fonts and brand assets are served from our own domain.
Contact
AXIOM TRAIL - FZCO, Dubai, United Arab Emirates. Privacy questions: privacy@axiomtrail.com. We may update this policy; the date at the top tells you when.